They’ll have your attention…

In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information resources that might consume it.

In an information-rich world, most of the cost of information is the cost incurred by the recipient. It is not enough to know how much it costs to produce and transmit information: we much also know now much it costs, in terms of scarce attention, to receive it. I have tried bringing this argument home to my friends by suggesting that they calculate how much the [news] costs them, including the costs of [consuming] it. Making the calculation usually causes them some alarm, but not enough for them to cancel their subscriptions.

–Herbert A. Simon
“Designing Organizations for an Information-Rich World” (1971, PDF)

They’ll have your attention…

What are you measuring?

The gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials.

It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile.

—Robert F. Kennedy

What are you measuring?